DPA’s Public Education Campaign
“Their Greatest Disability is Our Apathy” is a public education campaign by DPA that launched on 16 September 2013. This campaign aimed to make people in Singapore aware of the obstacles faced by persons with disabilities as they go about their daily travel. It also hopes to start a conversation among the public about accessibility in public transport for those with disabilities.
The campaign consists of a 45-second video and three complementary print posters. The video features Paralympian gold-medal winning swimmer Ms Yip Pin Xiu, who is a wheelchair-user, going about her daily life.
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